The research firm states that shoppers may be more inclined to make their Back-to-School purchases at local supermarkets and drug stores, rather than regional centers and shopping malls. Michael Lisickyĭeloitte also predicts that customers will prefer to shop closer to home. Though clothing spending will likely decline, Deloitte predicts a sharp increase in computer purchases.Ī family browses a Target school shop in Columbia, Maryland on July 15, 2020. In June, 60% of parents had no idea what format their local schools would use for the upcoming year. At least that’s the way it was until COVID-19.Īccording to a recent marketing research report by the Deloitte Center for Industrial Insights, 66% of Americans are anxious about sending their children back to school. Back-to-School shopping days are often regarded as a coming of age for children and their parents. In many instances, it’s the only time of the year when parents and their children comfortably shop with one another. Students like to visit stores and specifically pick out their own clothes, their own notebooks, their own backpacks, and more. Recent surveys have shown that almost 70% of the population prefers to shop in brick-and-mortar stores for these purchases. Michael Lisickyīack-to-School shopping was intended to be fun. encouraging shoppers to return safely amidst the COVID-19 pandemic.
Many shopping malls, including the Columbia Town Center in Maryland, are slowly reopening stores and. On its website, Macy’s M has adopted the phrase, “No matter how we school, let’s be ready” while Kohl’s states, “Heading back or logging in, the new year starts here.” Electronics giant Best Buy BBY advertises “New tech for a new way to school” while Walmart WMT simply says, “However you go back, we’ve got your back.” The companies use slogans that are indicative of today’s environment. Some large retailers have made mention of the traditional selling event within their websites. It’s not like other stores are skipping Back to School promotions altogether. Around 80,000 Midwest school teachers annually take advantage of this promotion. The company’s website states that the average teacher spends more than $500 of their own money on supplies for their students. Meijer is also offering its traditional 15% off discount on school and office supplies for teachers. They will still want to make sure to have best selection and avoid the last minute crowds.” will make sure they complete their back-to-school lists as soon as they have clear direction on what the school year will look like. “We expect that our customers will steadily buy supplies as more decisions are finalized. Pasch understands that customers may delay purchases related to the upcoming school year. grocery chain added general merchandise to its mix and developed the Meijer Thrifty Acres concept. Meijer operates 253 supercenters throughout the Upper Midwest, mostly in Michigan.
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